Nuclear weapons may have ended the Second World War in 1945. With its sleek rocket and orbiting stars, it's emblematic of the space race – a logo that's truly out of this world." 03. "In an era of black and white conformity, NASA's futuristic insignia served as a cosmic burst of inspiration. "The NASA logo, much like the moon it aims for, rocketed into the design scene," says Petra Seiler Albrektson, executive creative director at B-Reel. (The use of red, white and blue made the logo look suitably patriotic.) What's known internally as the 'meatball logo' – to distinguish it from the later wordmark, dubbed the worm logo – was designed by George Neago, an industrial artist working for the Lockheed Corporation's Missile Division in Palo Alto, California. His logo was selected in a graphics competition as the winning entry, then NASA updated it with the addition of a red vector. But the agency was first established by President Eisenhower in 1958, sporting a logo that would become truly iconic. We tend to associate NASA, the National Aeronautics and Space Administration, with the 1960s when it achieved its historic goal of landing the first man on the moon. They probably had no idea that it would become such an icon." 02. "However, it proved so flexible and popular that the station adopted it as their symbol. "Interestingly it was initially designed to be a campaign symbol to emphasise the station's focus on world news," notes Radford. Now in its 72nd year, this logo is seemingly nowhere near retirement. Reductive and stylised, it’s beautifully economical, there’s nothing you could remove – more importantly, there’s nothing you’d want to. The immediacy of the eye makes a perfect symbol for the TV station. "It’s a masterclass in graphic design and achieves everything an iconic logo needs to. "I love this logo," agrees Stuart Radford, executive creative director of Design Bridge and Partners. "The fact that the CBS eye has been unchanged since its release in 1951 is a pretty good indicator of its success and timelessness as an iconic logo." "It’s also quite remarkable that over time it’s been applied in so many different ways without ever losing its identity and original intention," he adds. The idea of using an eye to symbolise CBS ‘looking at the world’, combined with its black and white execution, makes it such a simple and powerful symbol. "One of the world's most recognisable logos, it embodies clean and modern design and is one of my personal favourites," he enthuses. Mario Kerkstra, creative design director at AMV BBDO, is also a fan. "Both the concept and execution are simple, easily understood and perfectly suited to represent the visual medium of television." "This logo was directly influenced by the ‘all-seeing eye’ hex symbols painted on the Shaker barns of Pennsylvania Dutch Country to ward off evil spirits," explains David Nathan Davies, design director at Design by Structure.
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